It is a fact that writing quality content and having it distributed around the web is a vital aspect of any online marketing campaign. After all, you can talk about link building all day long, (and it is important) but what drives people to make purchasing decisions online is superior content!
Now, you may be thinking to yourself “I do not have what it takes to write great content.” Writing content that sells is an art, as well as a science. You have to engage your human audience, but at the same time try to please the searches engines! In this article I am going to share with you how to write great content that will mesmerize your readers and have them begging for more!
1. Formatting. The format with which you present your content is vital, and it can make or break a great article or blog post. When it comes to formatting, the issue of readability is something that should outweigh all other issues. Break your article or blog post down into small paragraphs, as it is easier on the eyes. Many bloggers and article writers make the mistake of writing their article in one or two blocks. Within the first 5 seconds of viewing a webpage a person makes a subconscious decision on whether or not they should stay. The first thing you must convey to your reader is that your article or post will be easy to read.
2. Ask yourself this question: “Would I forward this article to my friends or business associates?” One thing that I always evaluate after writing a piece of content is whether or not I would pass this article on to my family or friends. Most of the time bloggers and article marketers simply do not take the time to write great content, and settle for mediocre content. However, when you ask yourself the above question it makes it a lot easier to evaluate whether or not you have written high quality content that is good enough to be syndicated throughout the web.
3. Devise a keyword strategy. While the focus of your blog post or article should be to engage your human reader, it is also important that you please the search engines. In order to do this, you need to target one main keyword phrase within your article, and also include some related, long-tail keyword phrases. These other keyword phrases (known as LSI keywords) will tell the search engines that you are not just “keyword stuffing,” but actually providing valuable content that is closely related to the main keyword phrase.
4. Provide outstanding tips and advice. One vital aspect of writing great content is to leave your reader with the sense that he or she has learned something new. When you can provide people with new information, they will automatically see you as an authority with regards to your subject matter or niche market. For example, if you are involved in the internet marketing niche, you may want to share a specific detail with regards to your sales funnel that has boosted your conversion rates substantially. Sharing these “golden nuggets” of information is a guaranteed way to get your content syndicated all over the web.
5. Connect with your readers on an emotional level. If you are involved in a particular niche market, then you should know the “hot buttons” of your average consumer. Knowing how to gauge the emotional temperature of your reader and selling to them at exactly the right time are key elements to great content. The person who is reading your content should feel as if you are in the room with them and explaining to them the specific content included within your article or blog post.
These five tips should help you learn how to write great content that sells. When you write great content, people take notice. It is my sincere hope that you will apply these principles to your article writing/blogging, and I look forward to seeing your high quality content syndicated all over the web!
