Quick: What is one of the easiest and most “hassle free” methods of reaching your current customers as well as potential new customers?
If you answered email marketing, then you would be 100% correct!
Many business owners simply dismiss email marketing, because they think it is time-consuming, or expensive. The truth of the matter is that email marketing may provide the highest ROI of any marketing method period!
Email marketing starts with a “contact form” which is also known as a lead generator or lead capture form. When people fill out a contact form located on your company website, they are giving you permission to contact them with related products or services.
In fact, many email marketing companies now use “double-optin” software in order to verify that the person who requests information about your company is really interested! This eliminates the “SPAM” issue, and keeps you 100% compliant with the CAN-SPAM Act.
When using a quality email marketing company such as Aweber or Getresponse, a company can actually automate the process by selecting the specific “date and time” when emails need to be sent. This automation means that you can write 12 emails at once, schedule them to go out once per month as a monthly “newsletter,” and then basically put your email marketing on autopilot!
Email marketing enables you to remain visible to your customers on a monthly or even weekly basis, which will boost your sales, increase customer retention rates, and boost referrals.
So, I bet after reading this you are thinking “Matt, how can I get started?”
At Matthew Lord Consulting we setup personalized email campaigns for each and every client, and if you would like to have this done then fill out the contact inquiry form in the bottom right-hand corner of the page, and I will get back with your personally!
Call 706-975-8045 Today for Your FREE Consultation!
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