Without further delay, here are 7 tips that your small business can use in order to increase business via internet marketing.

1. Build a website. Chances are your business may already have a website, but if not then investing in a quality website is one of the most important steps you can take to gain business via the internet. Now, a website itself is not going to make a dramatic increase in your business profits, but it does lay the essential foundations that all small business internet marketing campaigns must possess. Quick tools like Go daddy’s website tonight are actually terrible, because they cause many technical headaches, and the websites created will never attract the new business you desire.

2. Focus on social networking. Websites such as Facebook, Twitter, and LinkedIn are great places to meet potential customers. Social networking websites have enabled individuals to connect globally, meaning that many unexplored small business frontiers are now starting to be explored. Joining groups on Facebook that are relevant to the products and services that you offer is just one way to get started. Online social networking is the wave of the future, and it is a terrific small business internet marketing strategy.

3. Install a company blog on your website. Blogging is one of the most fun (and inexpensive!) tools that small business owners can use to build their online brand. Blogging is an essential component of small business internet marketing, because it enables companies to announce new products and services, as well as inform existing clientele quickly and easily. (Important tip: Make sure to share blog posts on your small business social media platforms).

4. Submit a press release. Press release submission is one of the most effective ways to inform potential customers about the products or services that your company is selling. Whether your business is a professional practice (Doctor, Lawyer, etc.) or a retail business, submitting a press release is a great way to get the word out. (Hot tip: One of my favorite press release websites is a site called prlog.org. It is 100% FREE to submit a press release, and the website gets a ton a exposure online).

5. Write articles. Article marketing is one of the best ways to publish a mountain of content promoting your small business. Internet marketing for small businesses is all about generating leads and sales via different marketing channels, and article marketing is one of the best. To date I personally have over 1,000 articles online, and these articles have generated over 250,000 view to my various web properties! Below I have listed 10 of the most popular article directories where you can submit your small business related articles:

-ezinearticles.com

-goarticles.com

-articlesbase.com

-articledashboard.com

-searchwarp.com

-buzzle.com

-ideamarketers.com

6. Conduct keyword research. This is kind of an insider secret, but if you are reading this post then I want to leave you with something that will wow any small business owner. Google actually has a tool (https://adwords.google.com/select/KeywordToolExternal) that gives estimates of how many times a particular phrase is searched for on a monthly basis using Google search. For example, if I use the Google keyword tool and type in "Atlanta injury attorney" I find that approximately 14,800 searches per month are performed for that phrase. If an Atlanta injury attorney could rank on page 1 of Google for that phrase then they would not need any other form of marketing! (Note: Improve a website's search engine rankings is known as search engine optimization or SEO. To enquire about SEO services offered by Matthew Lord Consulting
visit: Atlanta SEO services.

7. Analyze Your website Stats. A common program that is used to analyze website traffic is called Google Analytics. This tracking software (available FREE from Google) enables small business owners to check how many times the website is visited, and is also able to track the source of the visitor. For instance, if your website gets 200 visitors, Google analytics will show you where the traffic came from (Facebook, Google, Twitter, etc.). Being able to see this data enables small business owners to determine which online marketing strategies are working, and which ones are not. Unlike print advertising, small business internet marketing strategies can be tweaked easily for optimum performance.

These are 7 small business internet marketing tips that any business owner can use to generate new business via the internet. No matter what type of business you operate, marketing online is a great way to expand your horizons and ultimately increase profits. If you need help in designing a detailed internet marketing campaign for your small business then simply visit
http://matthewlordconsulting.com/services/internet-marketing-consulting/ or pickup the phone and
call me at 706-975-8045 today!

www.youtube.com/watch?v=4A227Cr_Iwc

Let me just come right out and say it: Any business who is doing online marketing should be using
Facebook to market their products and services. While Facebook may just seem like an overblown
conversation for many, it is actually a powerful marketing platform that small business owners can
use in order to generate leads using the internet.

While creating a facebook page for your business is great, I am going to discuss one particular
marketing method that most business owners are not aware of: Facebook Ads. Basically, Facebook
has introduced a PPC (Pay per click) program that business owners can use to directly target their potential customers
by demographics. Businesses large and small are using Facebook ads as an incredible marketing tool, and so can you!

Facebook Ads allows you to target your ads based on the following.

-Age

-Location

-Likes

-Interests

These are demographics that you can use to reach your target customers in an efficient and cost
effective manner.

Let's work through an example shall we?

In this scenario we are going to discuss how a classic car dealer can benefit from marketing via
Facebook ads.

If a company is interested in selling classic cars to individuals, then they can
actually use facebook to target their ideal customer by geographic location and interest. If you
want to reach classic car enthusiests within 100 miles of Atlanta, then you can actually setup a
Facebook campaign that is specifically designed to reach those customers!

Facebook ads are relatively inexpensive compared to other marketing methods, and they can provide
the most targeted advertising that is possible anywhere on the internet. If you are a small
business owner looking to improve your online sales then try Facebook Ads. You will not regret it!

I have had several hundred targeted visitors to various websites in a matter of days thanks to Facebook Ads.
With the simple to use interface that Facebook has setup, you can do the same.

If you would like to truly learn how to explode your business via the internet then visit:

http://matthewlordconsulting.com/services/internet-marketing-consulting/

When most business owners think about starting a marketing campaign online the first thing they do is hire a web designer. Now, I offer web design services myself and I know many well respected marketing consultants who do the same. With that said, a web designer is good at putting together a creative design that you will love. That sounds great right? It might be a good start, but a pretty website will not bring you more customers.

Web designers are important, but they simply cannot deliver the same results for your business that an experienced marketing consultant can.  Let us look at a scenario played out over a 30 day period. One will examine the business that hires a web designer, and the other will examine a business that hires a marketing consultant.

30 day scenario (web designer)

Day 1: You contact a web design firm to discuss your project. As a small business owner you want a basic website so potential customers can find your business online. The web design firm quotes you a price of $2,500 for the web design alone. No search engine optimization, blogging, or social media marketing is included.

Day 15: After a few slight revisions you receive the finished product of your website. It looks great, and you fork over any remaining balance on the $2,500 arrangement.

Day 30: You have a great looking website, but you are sitting there scratching your head wondering “why is my new website not attracting any customers?”

30 day scenario (marketing consultant)

Day 1: You contact a marketing consultant and schedule a face to face meeting for the following week.

Day 5: You meet with a marketing consultant (Hopefully me!) and he asks some of the following questions:

1. What are you currently doing online to attract new business?

2. How many people per month visit your website?

3. Do you have a lead capture mechanism in place on your website in order to generate fresh leads?

4. What is your target market?

5. What are you doing to actively reach your target market?

6. Does your website have a strong search engine presence?

7. Are you leveraging social media in order to spread the word about your business?

8. What are you currently spending on advertising/marketing?

9. Is your staff trained to answer incoming calls and emails correctly?

10. What do you feel is the strength of your marketing campaign?

11. What do you feel is the weakness of your marketing campaign?

12. etc.

(Now, these questions are not meant to interrogate; but they do help provide valuable information so that a marketing consultant can diagnose the profit leaks in your business. Chances are most business owners can increase their revenues 20% or more, but just do not know how to use the internet in order to attract new business and retain current business).

End of Day 5: Marketing consultant collects a check from you and begins working on a dynamic internet marketing campaign that will produce results.

Day 15: You have a great looking website that is optimized for prime search engine placement, but you also have a facebook page for your business, twitter account, and lead capture form that is funneling business leads to your office. In addition, ineffective marketing tactics have been cut, and you are now getting much more bang for your advertising buck. Your target market is clearly defined, and your new marketing consultant is working hard to make sure you receive tons of leads, which will turn into new customers.

Day 30: You have received 20 leads via the internet over the past month, and have managed to convert 12 of them into paying customers (In this example I am talking about businesses providing a service: auto repair, dentist, contractor, plumber, etc., but it applies to any business).

At the end of the 30 days your web designer was paid $2,500 and maybe delivered 1 new lead. I bet you were expecting much more for your generous investment!

However, your marketing consultant delivered 20 leads, which turned into 12 customers. Each one of these customers have a lifetime value of approximately $3,000 (much more in many industries) So you just created an additional $36,000 for the lifetime of your business for an upfront fee of around $4,000 (for every $1 you spent you received $9 in return). Each month you pay a marketing consultant a small retainer fee in order to build your online brand and deliver fresh leads!

The result: More customers and a great ROI for your business.

At the end of the day a web designer is simply giving you an online flyer for your business, while a marketing consultant is designing and executing a complete marketing campaign that will reach your target marketing and provide incredible results in a very short period of time! If you want to learn more about what my Atlanta internet marketing consulting services can do for your business then contact me today at 706-975-8045.

1. Give Google what it wants! I know that phrase sounds big, scary, and technical but it really does not have to be that complicated! While SEO does have many intricate components that need to be evaluated by a professional, the basic concept is very simple:

Give Google what Google wants!

That may seem like oversimplification, but look at it from Google’s perspective:

 Google made itself a household name by giving internet searchers exactly what they were looking for. Google has one goal when it comes to organic search engine listings, which is showing people relevant search results that are closely related to a particular search query. While the Google algorithm is complex the desired result is quite simple.

2.  “On-Page” search engine optimization. On-page search engine optimization involves the factors on your website that will contribute to its ranking success. In order to get a local business on the first page of Google you must have a few things in order.

-Wordpress. Wordpress is a web design platform that makes ranking your business website much easier. If you are not using Wordpress then you are not maximizing your search engine marketing potential.

-Title. Most small business owners start a website and title it with the name of the business. While that should certainly be part of the title a business website most also incorporate keywords that are specific to your industry and geographic location.

Here is an example: If you are a chiropractor in Kennesaw, Ga. then part of your website title should be “Kennesaw chiropractor” or “Chiropractor in Kennesaw.” The page title is very important, so make sure that you incorporate keywords that your target market would use to find your business on Google.

3. “Off-Page” search engine optimization. Most business owners believe that quality website content alone will rank a website on the first page of Google. While quality content is very important, another aspect that is just as important (if not more so) is link-building. Link-building is essentially the process of getting other websites or web properties to link to your business website. A link is considered a “vote” in the eyes of Google, and the more quality links that you have the greater your chances of getting your local business listed on the first page of Google.

These are 3 simple suggestions that will help increase your search engine rankings and get your business on the first page of Google. While almost all business owners know how important it is to have a strong web presence few have the time or knowledge to make it happen. At Matthew Lord Consulting we pride ourselves on providing quality website design and internet marketing services to fit any small business budget!

For a FREE Consultation Call 706-975-8045 Today!